In the rapidly evolving tech world, artificial intelligence has become a battleground for major companies. Apple CEO Tim Cook announced a total commitment to AI research during a recent all-hands meeting, declaring 'we must win this battle for AI.' This new strategy signifies Apple's shift from hardware innovation to becoming a leader in the AI arena.
With the fast-paced development of AI technology, it has garnered the attention of many tech companies. As a tech giant, Apple can't afford to lag behind in AI, leading to a decision for an 'all-hands-on-deck' approach to propelling comprehensive development in AI.
Apple plans to upgrade its next-generation Apple Silicon chips, doubling the scale of the AI accelerator. This chip will become the core engine for all devices, significantly enhancing AI processing capabilities on the device side, providing users with a smoother experience.
Apple has decided to abandon the old hybrid architecture, assigning Mike Rockwell's team from Vision Pro to redesign Siri's end-to-end large language model architecture. This revamp is expected to be released by 2025, with users experiencing an upgrade that exceeds expectations.
Apple will not rely solely on its own technologies but will also consider acquiring or deeply collaborating with AI startups such as Perplexity and Mistral. Moreover, Apple will continue its technical dialogue with OpenAI and Anthropic, accelerating the rollout of AI features across platforms.
This strategic adjustment will not only affect Apple itself but will also drive the industry to reassess its technology roadmap and market competitiveness. In the future, Apple is expected to achieve new breakthroughs in the AI field, setting the trend in the tech market.
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